I am big fan of infographics and wanted to share a diagram we use to demonstrate the “value chain” Grouptivity offers to publishers. The process really starts on the Publisher’s website, where Grouptivity enables content sharing and discussion. When readers interact with and share content on the publisher’s site, they continue the Grouptivity Discussion (either publicly or privately) on a private-labeled or co-branded version of the publisher’s site. A subset of the discussion and other user-generated content generated as part of the user-interaction drives is exposed and used to drive Social Content Discovery on the iPond.com consumer site. By exposing this user-generated content to search and syndication engines via the iPond site, Grouptivity provides publisher with a SEO advantage and drives traffic back to their site via backlinks, search results, syndication and other vehicles.